Flat Out Blog — Flat Out Journey

As we continue to grow, it feels important to share more about the people behind what we do. And this month, we’re mixing things up and introducing someone who’s been a big part of the Flat Out journey. Meet Michael: an adventurer at heart who’s turned his passion for the road into part of our journey. Before joining us, Michael built a career helping others gear up for adventure. Through his time at ARB, he worked closely with customers to equip their vehicles for the road ahead. Over time, that passion turned into something more personal: he wanted to create...

From the launch of our new padded bags to exciting news about Zone and a few reflections on the challenges ahead, there's always something happening in the Flat Out world. We wanted to take a moment to share what’s new, what we’re celebrating, and where we’re heading next. Check out the Fancy New Padded Multi-Reel Bags  Our new padded bags are finally available to purcahse! They're packed with useful features and a beautiful way to add a new level of organisation to your already organised setup.  Watch the video above and make your own verdict.  We’ve released them in two...

While many of our Flat Out products are made right here in Australia, not all of them are. We’ve made some changes over the last couple of years that have caused a bit of confusion, and it has never been our intention to mislead anyone. We're sharing this now so people can understand the "why" behind our decisions. We know many companies move production overseas just to increase profit margins, often resulting in a drop in quality. That is not who we are. If our goal was simply to make more money, we would have handled this very differently.  ...

Hi Everyone, As we wrap up the year, I wanted to send a little update from our team and say thank you for being part of the Flat Out community. Whether you picked up a new bit of gear, told a mate about us, sent us a message, or simply cheered us on from afar, it has meant more than you know. This year brought some big moments for us. We launched the new teal range and added extension leads to our line up. We designed new storage bags to make organising your setup even easier. We also stepped into...

This little clip takes us back a few years, when Dexter was still small enough to think being in front of the camera was fun. These days, he’s a pre-teen and far more interested in hiding from it! Flat Out has always been a family story. Zoe’s father-in-law – known as “Opa” to the grandkids – started the business with a simple idea and a whole lot of ingenuity. Over the years, Dexter has been part of that journey too, from lending a hand in the workshop to appearing in videos like this one. With Father’s Day here, it’s a...