About Flat Out
Saving the world from tangles, one Multi-Reel at a time!
The Beginnings
Flat Out started with a classic Motorhome problem and a clever Aussie solution. When Peter and Lenie Van Mill couldn’t find a tidy, reliable way to store their hoses and leads, they didn’t complain (for long)—they designed a new solution. The Flat Out Multi-Reel was born in 2001 and quickly became a trusted companion for countless travellers, tradies, and tidy freaks (you know who you are).
Their invention, proudly Australian-made, set the tone for everything that followed: gear that works, lasts, saves you time, and packs away like a dream.
Meet Zoe — Owner & Managing Director
In 2017, the reins passed to Zoe, a former IT industry pro, mathematician, and lifelong problem-solver with a passion for nature and the outdoors. With a background in systems and web development, her technical inclination adapted quickly to the world of manufacturing and distribution. In the seven years since taking over, she’s grown the company more than tenfold.
Flat Out was featured in Focus Magazine in 2024, sharing Zoe’s story and the passion behind the gear. You can read the article here if you're curious. It’s all part of a bigger vision: to create a practical, high-quality solution to an age-old problem—and to have fun doing it! (You’ll notice in her videos she takes the gear a lot more seriously than she takes herself.)
Zoe is passionate about supporting community and ensures every decision is made with mutual benefit in mind—from supplier relationships to the incredible users of our products. We’re beyond grateful for the positive support we receive through reviews and feedback,, and Zoe feels privileged to lead such a passionate team—each member genuinely caring about delivering a top-quality experience for every customer.
We Love Aussie Manufacturing
We manufacture right here in Australia wherever we can, and we’re big believers in supporting Aussie industry. Not everything we make can be done locally anymore (and we're not going to spin it), but when we can keep it close to home—we always do.
Wherever it's made, the quality of our gear speaks for itself: reliable, compact, and made to last. Whether you’re on the road, setting up camp, working on-site, gigging on stage, or managing Starlink cables in the outback, we’ve got gear for that.
Where We’re Headed
Flat Out is growing—into new markets, new industries, and new adventures. Right now, we're tackling an exciting challenge: launching our sister company in the USA. And honestly, our community plays a massive role in all of it. Every suggestion, every tag, every chat at a caravan show helps shape where we go next.
So if you’ve ever fought with a kinked hose, a tangled extension cord, or a post-camp meltdown involving a services bay... we see you. And we’re on a mission to fix it—with practical, good-looking gear that winds up tidy, every time.
We’re here for the neat freaks, the road warriors, the sparkies, the musos, the parents who are “just over it”, and everyone in between.
Join us—we're just getting started!
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In this video, you can meet product designer Peter Van Mill. This video was made in 2007 so product dimensions and tips are a little out of date, but we feel it's nice for you to see the inventor himself demonstrate the products.
