Flat Out Blog — Customer Stories

As we continue to grow, it feels important to share more about the people behind what we do. And this month, we’re mixing things up and introducing someone who’s been a big part of the Flat Out journey. Meet Michael: an adventurer at heart who’s turned his passion for the road into part of our journey. Before joining us, Michael built a career helping others gear up for adventure. Through his time at ARB, he worked closely with customers to equip their vehicles for the road ahead. Over time, that passion turned into something more personal: he wanted to create...

From the launch of our new padded bags to exciting news about Zone and a few reflections on the challenges ahead, there's always something happening in the Flat Out world. We wanted to take a moment to share what’s new, what we’re celebrating, and where we’re heading next. Check out the Fancy New Padded Multi-Reel Bags  Our new padded bags are finally available to purcahse! They're packed with useful features and a beautiful way to add a new level of organisation to your already organised setup.  Watch the video above and make your own verdict.  We’ve released them in two...

Every so often, we come across a story that reminds us exactly why we do what we do – and this one's a special one. Meet Paul, a long-time Flat Out legend who first picked up his Original Red Multi-Reel™ back in 2003. That’s almost 25 years of service... hundreds of trips, thousands of winds, and one very loyal Multi-Reel that’s still going strong. Fast forward to October 2025 when Paul stopped by our stand at the Canberra Caravan Lifestyle Expo. He let us know about his trusty old reel, still in great working order after all these years. Needless...

When you’re heading to equestrian events, every piece of gear needs to work hard to earn its place in your kit. For one seasoned rider, setting up a temporary horse fence is a top priority to keep her horses safe and secure. Her go-to tool for the job? The Flat Out Multi-Reel – the ultimate solution for managing electric fence tape. The Flat Out Multi-Reel Advantage Managing electric fence tape can be a hassle—think tangles, twists, and wasted time. The Flat Out Multi-Reel takes the stress out of the process. Here’s why it’s the perfect addition to your gear: Easy...

Rod’s had a travelling shop at caravan shows for the last 30 years, he was very close with Flat Out founder Peter Van Mill, and has told me many funny stories about their antics back in the day. I gave him one of our stubby coolers a few years back, today he pulled it out of his pocket and showed me. It’s looking pretty tatty and well loved. He told me it’s been to every pub in Queensland, western NSW Victorian high country and then some. And when he’s asked what he’s up to he turns the cooler around and...